Anisa Johnson- Week 7- Site Specific Blog

    My first image is how I captured the overall theme of the venue. The Spectrum was heavily lit in Christmas/winter themed attractions and various light fixtures. While I did not notice the individual stores highlighting this theme, I found many to represent an individual themes that assisted their consumer attention while others failed to do so which had negative effects on their business. 

    My first example is of a store that had little to no attention drawn to it. Not only was there a lack of diversity in the color pallet, it was a culmination of only cool tones and florescent lighting. We learned in class how warm colors draw the eyes to them so the absence of any warmth lighting wasn't doing them any favors. Additionally, their windows were shut so you could not see the inside of the store without going inside so there was nothing to draw the consumers desire to unless they already knew what they were coming for. This resulted in no one entering their store. 

    You will observe from the presence of customers that this is my example for a successful business' lighting design. They have put all the walls, floors, and ceiling in the color pink to match their lip theme, but it also is a major eye catcher. The Neon sign exaggerates the color pattern that is intertwined in the rest of their store design. The circular strip of light brings attention to the main function of the store in which there is a lipstick bar as far as I could tell